Press podcasts

How to Avoid Social Media Mistakes

Social media can help you win new fans and followers - or, if misused, it can quickly damage your...

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Keeping Reporters on Your Side

What if you don't know the answer to a reporter's question? How do you handle "off the record"...

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How to Avoid Ticking Reporters Off

You've worked hard to build your media contacts. Don't drop the ball now! Strategy consultant...

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(114) How to Produce a Unique Event

Annie Fabricant, Morning Gloryville's NYC Glory Agent shares essential components of producing...

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Cultivating the Media 101

Which reporters should you cultivate? And how can you become a trusted source they turn to, time...

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Building Relationships with Reporters

If you want positive media coverage for your business, the first step is to build trust with...

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Why You Should Always Give Reporters Your Cell Number

Some businesses and political campaigns take an adversarial stance toward the press--ignore them,...

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What to Do When You Hold an Unpopular Position

If you're a political candidate, your views aren't always going to be popular, and they won't...

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What to Do When Reporters Screw Up

Let's face it: reporters are human, and sometimes they make mistakes. Learn from media relations...

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The Telling Detail and the Essence of Your Message

Is your message memorable? Does it resonate with voters or consumers? Learn about the power of...

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The 5 C's of Message Development

Want to develop a powerful message? Learn the "5 C's" technique from media relations expert Dorie...

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Preparing for and Responding to Attacks

It's the nature of both politics and business--you'll likely be attacked by your competitors....

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Message Discipline

Message discipline--that is, staying on message and avoiding messy course corrections and public...

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Making "Off the Record" Work for You

"Off the record" interviews are dangerous territory. But when done right, they can help your...

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How to Successfully Deploy Opposition Research

It's the secret side of politics. But conducting opposition research--and getting that...

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How to Prevent Reporters from Misquoting You

Most reporters are great--but not all. Media relations expert Dorie Clark teaches you to protect...

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How to Prepare for Live Radio Interviews

You're going to be interviewed on the radio--live! Media relations expert Dorie Clark discusses...

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How to Get Reporters to Give You the Benefit of the Doubt

How do you get reporters to give you the benefit of the doubt? Expert media strategist Dorie...

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(Ep. 57) Spark and Hustle with Tory Johnson

Young Female Entrepreneurs welcomes Tory Johnson of Spark and Hustle and Good Morning America to...

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(Ep. 55) Building a Business Creating Content Online

Erin Haslag of WELLinLA.com and Sharzad of LuxLyfe.com share how they've built businesses...

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