05 Music Sync Licensing For Film, TV & Video - With Patrick Cloherty of Sentric Music Publishing

In this episode we discuss music sync licensing – which is behind all of those cool new tracks you often hear in movies and on TV. We take a look at how to be ahead of the curve when licensing fresh music, and why it can be like herding cats when trying to clear the rights to some music – not forgetting that time when a missing guy living in his mom's basement almost stopped a $1m Kanye West sync deal happening! Sentric Music, formed in 2006, is an independent music publisher and home to over 80,000 songwriters. Sentric represents hundreds of thousands of songs worldwide on behalf of artists and writers, aiming to reduce the complication and confusion that surrounds music publishing. I caught up with Patrick Cloherty at Sentric's Liverpool office, and in his role as Senior Synchronisation Catalogue Manager – Patrick is perfectly placed to explain the contractual and administrative elements of the world of Sync licensing.   MORE INFORMATION: For more information on this episode, and to view accompanying images and videos, visit the episode web page at: http://www.slinkyproductions.co.uk/backlight/05-music-sync-licensing-patrick-cloherty You can visit Sentric Music Publishing at: http://sentricmusic.com   ABOUT BACKLIGHT: Backlight is a podcast for marketing people, video and film producers, and anyone who has an interest in applying media and digital marketing techniques to their own businesses or careers. Each episode brings you a one-to-one interview with an industry expert from a variety of media, marketing and video production topics - to help you explore how to enrich your video content, and how to maximise distribution channels and audience reach. * Backlight (noun); Illumination from behind which helps to give depth to an image. * Backlight is brought to you by Slinky Productions - a video production company based in Birmingham UK - http://www.slinkyproductions.co.uk