109: TikTok for Real Estate Agents w/ Parker Pannell

Should real estate agents be using TikTok? Gary Vee sure thinks so. And apparently, thousands of agents do too. Unless you've been living under a rock for the last 6 months, you've no doubt seen TikTok being talked about everywhere, and seen the short, creative videos shared pretty much everywhere.

Spend a few minutes following real estate related hashtags on TikTok and you'll see that real estate agents everywhere are jumping onto the platform in an attempt to grow their brand. As they should! However...

Real talk. Many of them are damaging their brands by acting like complete jackasses and clowns. Or equally as bad, they post the exact same boring shit on TikTok that they do on all the other platforms. Seriously, they just post the same lame listing walkthrough video on TikTok that they did on Facebook, Instagram, and YouTube... and then they wonder why "TikTok doesn't work" for them.

Luckily, this week we're talking with someone who TikTok absolutely does "work" for. We're joined by Parker Pannell, a 16 year old TikTok star with 1.3 million followers, and he shares his ideas on how Realtors can be using TikTok to grow their brand and sell more homes. But Parker also tells us what not to do. As the son of a long-time Realtor in Lexington, KY, Parker has unique insight to share.

Still confused as to how you, as a Realtor, can use TikTok to grow your real estate business? Awesome. Me too! I'm still trying to figure it out myself. This episode was meant as an introduction to TikTok for Real Estate Agents, so hopefully you walk away with a better understanding of how the platform works, and why it's growing so fast.

Now you need to actually go watch how TikTok works. Record some videos. Play with the editor and the interface. Then when you feel ready, post some stuff. Like every other social network, TikTok is a platform that you can only learn by doing.

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