Should I Start A Podcast?
In a word: Yes
Podcasts are portable - and because of they're portability, they're more personal.
Podcasts can perform so many functions:
They can educate
They can entertain
They can inform
They can inspire
They can get laughs
They can gather tears
But there is one grand function podcasts perform that arch above all of these and more. And it is the single most important reason why you should seriously consider starting a podcast.
Podcasts connect.
They connect content creators with content consumers, and they do it in a way that cannot be duplicated by any other content medium.
The reasons for this are simple.
First, podcasts have a voice. Not the “voice” of a blog post, like we often talk about. But a real, live, human voice, with subtleties of inflection, emotion, and emphasis.
It’s this voice that breathes life into the content.
Second, podcasts go where you go, when you want to go there. You don’t have to plan your life around podcasts. You plan podcasts around your life.
Podcasts are convenient. Which is why you invite them places other content cannot go. Which is why podcasts connect in ways that other content cannot do.
They ask, “What topic would you like to hear about? When? Where? Just hit play, go on about your normal business, and we’ll be happy to oblige.”
That’s why podcasts are there while you brush your teeth, while you wash the dishes, and while you mow the lawn. Because they work on your schedule.
Life is lived on the move. Podcasts move with you.
Which is why podcasts present such a great opportunity for you to move your audience. The power of connection.
All of us who create content online sell something.
And no matter what you sell — a product, a service, an experience, information, an idea, yourself, something else — you need your target audience to know you, like you, and trust you before they’ll buy it.
Podcasting is the best way I have found to build the know, like, and trust factors online across a broad audience.
What better way can you think of to get people whom you don’t know to know you, like you, and trust you, than to get your voice into their heads during some of the most intimate moments of their days?
This is the unfair advantage of connection that podcasts possess.
And it’s why you should consider starting a podcast, if you haven’t already: so that you can connect with your audience on an entirely new and more intimate level.
Stop letting someone else speak directly into the ears of your audience. That voice should be yours.
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