329: Kindra Hall - How Storytelling Can Influence Audiences & Transform Your Business

The Learning Leader Show With Ryan Hawk
Ep #329: Kindra Hall
Full show notes can be found at www.LearningLeader.com 
Kindra Hall is President and Chief Storytelling Officer at Steller Collective, a consulting firm focused on the strategic application of storytelling to today’s communication challenges. Kindra is one of the most sought after keynote speakers trusted by global brands to deliver presentations that inspire teams and individuals to better communicate the value of their company, their products and their individuality through strategic storytelling.  Kindra is a former Director of Marketing and VP of Sales. Her much anticipated book, Stories That Stick, will be published on September 24, 2019.
Notes:
Why is storytelling so important? It's how we learn, how we connect
Your team needs to know you, and like you (stories do that when you tell them well)
You can learn breadth/depth of a person through a story

A story is NOT: A bullet point resume
A list of information
Stating the mission statement
The objective

A story = The small moments when mission is in a specific place and time... When something happens.
The four components of a story: Place and time: "a moment"
Identifiable characters - must see people
Authentic emotion - Relatable to audience
Specific details - Draw audience in to the co-creative process

Opening story of her book: In Slovenia at Thanksgiving: The power of the sales clerk's ability to tell a story compelled Kindra and her husband to buy

Why did the story work? It drew you in with powerful moments and emotion
It had suspense - "I want to know what's going to happen..."
People will give you their attention when you're telling a compelling story
It brought them to places through vivid descriptions

How to better start a meet at work: First, realize it's a skill you can develop
Take a step back, think of the higher level message -- "What's the overall theme?" "When have I seen this in action?"  Why was it compelling?


Make a list of nouns: People in life you've had to communicate with (bosses, friends, colleagues) Find moments and stories from those people... Understand the characters of the story

Think: "What do I want my audience to think, feel, know, and do at the end of this story?"
Use the "bystander story" - Stories of others that you make yours Remember the goal is to create connection
This becomes your story... Through your eyes

How to handle price conversations? Move from dollars and cents to value -- "They need to feel the pain of if they didn't have this thing I'm selling."
Our decisions are not always based on logic, they are based on ideas

Use the "Get To Know You Document"
Why joining The Learning Leader Circle is a good idea