Premium Members, click here to access this interview in the premium area.
Terry Ogburn of www.terryogburn.com has developed a process that helps entrepreneurs and business owners learn the importance of working on their business instead of being caught up in the day-to-day grind.
His system has contributed to the success of hundreds of small to large business ventures.
And his passion is helping entrepreneurs and small business owners plan, launch and develop their businesses.
He's adamant that we should get into business with the idea of selling it, we should never get into business with the idea of running it.
Get ready to hear some home truths about running a successful photography business, most photographers either haven't heard or will be frightened to hear.
Here's some more of what we cover in the interview:
Terry's background and what makes him qualified to offer business advice to photographers
Why Terry believes you should only get into a business you can sell in the future
Why you should not use your name in a business you intend to sell
Choosing the right brand name for your business
Discussing Terry's system for business growth and success
How to write a productive checklist
The importance of forecasting budget and expenses for your business
How to compute the true profit of your photography business
Why customers should pay your business taxes
How to get an 80% or higher open rate with direct mail
How to increase open rates through Facebook
Looking for different avenues to get in front of your target clients
Why LinkedIn has a 100% open rate
The importance of creating an operating manual for your business
The importance of sending ‘Thank you' cards to clients
Terry's process when analyzing any business
A problem defined is already half solved
The need to tag a business owner's salary as an expense, not profit
The big difference between cash flow and profit
Why focus on 10% true profit for your photography business
Why you shouldn't reinvest your profit into your business
70% of your income should be passive
Every business should have a rule book
The essentials of franchising
Saturate your market within the 5-mile radius of your shop
The importance of repositioning clients' minds and announce your business' presence
4 steps to guarantee success in your photography business
Photo by Tim Gouw on Unsplash
What’s on Offer for Premium Members If you’re a premium member, you should have received an email with links to your version of this interview – the full length and more revealing version where you hear the absolute best tips and advice from every guest.
If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, get access to an amazing back catalogue of interviews and ALL future interviews delivered automatically to your phone or tablet.
Plus special member-only interviews.
If you're going to build a business, you might as well build it as if you're going to sell it. – Terry Ogburn
You'll also receive access to the members-only Secret Facebook Group where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. There are also FB live video tutorials, role-play interviews and special live interviews happening in the group. You will not find more friendly, more motivated, caring and sharing photographers online.
Joining a Mastermind Group (encouraged by Andrew) has been incredibly valuable and fun, I look forward to connecting with my group members every week. Jina Zheng, Premium Member and Melbourne Children photographer.
Seriously, that's not all.
In addition to everything above, you'll get access to and instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable and build friendships with other pro photographers with similar motives to you – to build a more successful photography business.
Photo by Helloquence on Unsplash
What is your big takeaway? Following this interview, I’d love to know if you're taking anything away from what Terry shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, let me know by leaving your thoughts in the comments below, let me know what your takeaways were, what you plan to implement in your business as a result of what you heard in today's episode.
Study what others do and find a better way to do it. – Terry Ogburn
If you have any questions that I missed, a specific question you’d like to ask Terry or if you just want to say thanks for coming on the show, feel free to add them in the comments area below.
PhotoBizX Daily Vlog Challenge A short, fun, daily video challenge to get you comfortable recording video, talking to camera and sharing your thoughts, ideas and experiences.
The challenge has been a HUGE success so far – and we're only halfway through!
The improvement and transformation in members videos has been extraordinary as we add something new to focus on throughout each module – from lighting, framing, eye contact, intro and outros – all with daily prompts.
Everyone involved is getting daily feedback and it's easy to see the fun we're all having as we progress.
Although it's too late to join the initial challenge, jump onto the WAITLIST to be notified about the next one: https://photobizx.com/challenge
The way it works Watch the daily video (with topic/challenge included) uploaded into a separate post each day – excluding weekends.
Record your video reply and upload into the comments for that unit.
Once your video is uploaded, leave comments or constructive feedback (if requested) on at least 2 and if you feel like it, 3 or more videos from other participants. Please look for videos with one or no comments to reply to first.
That's it, as simple as that.
6 Month Membership Special I recently announced a flash sale on the 6 month PhotoBizX Premium Membership.
In light of the current circumstances, I'm be extending this offer. It's my attempt to make the education and motivation provided by the interview guests and other members inside the Facebook Group as affordable as possible.
If you are an existing member who has already made a monthly payment this month, let me know after signing up for the 6-month membership, and I'll refund your $20 payment.
Once you sign up for the 6 month membership, make sure you cancel your existing monthly payments via your automatic payments dashboard inside your PayPal account.
For more info and to sign up, click this link —>> https://photobizx.com/sms
New members are also welcome to sign up with this special offer.
Book More Weddings Virtual Summit Registration is open for the Book More Weddings Summit! It was created to help you attract your ideal clients and book more weddings so you can grow your business and increase your profits. It kicks off on April 20th with 4 days of action-packed presentations.
Click here to learn more! >> https://photobizx.com/summit
Heidi Thompson from Evolve Your Wedding Business is responsible for this big line up of speakers and what should prove to be a great event. Heidi was interviewed for episode 218 of the PhotoBizX Podcast.
iTunes Reviews and Shout-outs Each week I check for any new iTunes reviews and it's always a buzz to receive these… for a couple of reasons.
Firstly, it's confirmation that I'm on the right track with the interviews and that they really are helping you improve your photography business. That's awesome!
Secondly, iTunes is the biggest search engine when it comes to podcasts and it's your reviews and ratings that help other photographers find PhotoBizX. More listeners mean more interviews and ultimately a better show.
80% of the businesses will fail because it's flawed logic to be paid out of the profits. We're supposed to keep the profit. – Terry Ogburn
If you have left a review in the past, thank you! If you haven't and you'd like to, head to https://photobizx.com/itunes and you can leave some honest feedback and a rating which will help both me and the show and I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name.
Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast and email me your keywords or keyword phrase and where you'd like me to link to.
Another great way to get a backlink to your site is to send a video testimonial. It doesn't need to be fancy and your phone will be perfect. Click record and tell me how PhotoBizX has made a difference to you and your photography business.
Here's the latest review:
????? Best Photography Podcast for business period. This review was left in iTunes by Banff Wedding Photographer, Chris Beck in Canada. He says…
I am addicted to this podcast. As a full-time wedding photographer in my 12th year of business, this podcast feeds my soul. It continually challenges and motivates me. There are so many actionable business ideas found in the gold mine of shows.
As a photographer, you can sometimes feel alone in the business. This podcast is so much more than just talk, it gives a sense of community.
If you are serious about taking your photography business to the next level, or learning from the best then this is the podcast for you.
I've started curating a resource page in response to the changing world due to the coronavirus. I'll be adding new resources, links, ideas as they become available.
Feel free to let me know if you feel there is something that should be made available to other photographers: andrew@photobizx.com
The page will include free and paid resources, business ideas and links to keep you in the loop and hopefully, with some direction as things play out.
You can find the page here: https://photobizx.com/cvr or under the Resource menu at the top of the page.
Links to people, places and things mentioned in this episode: Terry Ogburn Website
Ogburn Business Solutions
Coronavirus Resource page
Thank you! Thanks again for listening and thanks to Terry for coming on and sharing his thoughts and ideas on building a successful photography business in ways I'm guessing, not considered by most photographers in business today.
If you're going to be in the photography business, be all in. Don't put your toe in the water. Just commit. Dive in. Do whatever it takes to make it happen. – Terry Ogburn
If you have any suggestions, comments or questions about this episode, please be sure to leave them below in the comment section of this post, and if you liked the episode, please share it using the social media buttons you see at the bottom of the post!
That’s it for me this week, hope everything is going well for you in life and business!
Thanks and speak soon
Andrew
The post 356: Terry Ogburn – Build your photography business with a view to selling it appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.
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