A Wedding Stationery Designer and Business Coach Talks Finding Your Niche in a Crowded Industry (and How to Be Profit...

Laney Schenk is a super talented calligrapher, stationery designer, and business expert. She's created not just a successful stationery business, but a booming coaching business with invaluable resources for creative business owners.
How did someone without an art degree who got her start in tech sales create such a unique creative business? Laney takes us through her career trajectory from selling fibers for fiber optics networks to becoming a full-time calligrapher, then transitioning to stationery design and business coaching. We talk about how to make a profitable creative business while remaining creative, the importance of organized project management, how to avoid scope creep, whether or not you should list pricing on your website, and the industry and design trends Laney is seeing pop up. 
00:07:01: What is Laney's job and where does she work?
00:09:00: What was her last 9-5?
00:10:13: What has her career trajectory looked like? Did she go to college for art? How did she transition from tech sales to calligraphy to what she's doing now?
00:28:00: We talk about pricing and project management. What project management software does Laney use - Dubsado or Honeybook? 
00:39:00: Every stationer's question: collection vs. semi custom vs. custom: how do you price them? How do you avoid scope creep? 
00:51:00: Should designers have their pricing on their website?
00:58:39: What industry trends does Laney see? In ten years, will everyone just send email invitation - why or why not? What design trends is she seeing?
01:08:00: How did Laney build such successful passive income streams?
01:18:00: Laney tells us about her business boot camp.
01:26:00: How does Laney market her business - what works and what doesn't?
01:32:00: Back to the Future - what advice would Laney give her younger self? What's the biggest business mistake she's made, and what did she learn from it?
01:40:00: A day in the life: What does an average day in the life look like for her?
01:46:00: Listener questions: does she assemble her designs, or does the bride do it? And our quick answer segment where we, as usual, talk about the Gilmore Girls A LOT.