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AUY 01: Growing a Loyal Interactive Community Online Using Social Tools with Jim Powers
  • 18/02/2014
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AUY 01: Growing a Loyal Interactive Community Online Using Social Tools with Jim Powers

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Descripción de AUY 01: Growing a Loyal Interactive Community Online Using Social Tools with Jim Powers

Who reads a newspaper anymore? My parents, uncles and aunts. Most of today have scrapped print and get our news online. In this episode of Author University, I talk to Jim Powers, online editor of Palm Springs Life Magazine. Jim comes from a print background, but he’s made the transition to digital. He’s doing so in a niche community where he has to balance content for the magazine’s print edition and regularly updating the site online. On the show, we talk about: *synergy between online vs print *building an online community without losing print subscribers *communicating with reporters on how to enhance digital content We also talk about current events in media. Here are some key links where you can find Jim: Website: www.palmspringslife.com Facebook: www.facebook.com/palmspringslife Twitter: @palmspringslife

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magazine journalism digital media social media print lifestyle

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