Ahorra 5 meses con 1 año de Premium al 35% dto ¡Lo quiero!
Don't Count Print Advertising Out! (ft. Mike Messersmith, Oatly)
  • 06/11/2019
  • 7
  • 0
  • 0

Don't Count Print Advertising Out! (ft. Mike Messersmith, Oatly)

Audio no disponible. Inténtalo más tarde.
  • Descargar
  • Compartir
  • Me gusta
  • Más
    • Escuchar en popup
    • Denunciar Contenido
Preparando para la descarga

Preparando audio para descarga.

Escucha patrocinada. El audio empezará en pocos segundos...

Escucha sin anuncios y sin esperas con iVoox Premium

Pruébalo Gratis

X

Descripción de Don't Count Print Advertising Out! (ft. Mike Messersmith, Oatly)

Today we’re speaking to Mike Messersmith, the General Manager of Oatly, everyone’s favorite oat milk.

We thought it was important to speak to someone in the rapidly-growing plant-based food startup world, since it’s such a hot sector today, to see what’s driving success in this world. Jeremy interviewed Mike at The Print Event in Minneapolis recently, so naturally we had a conversation about Oatly’s incredibly sharp advertising efforts, and how brands now and in the future need to think about using print and advertising in general to stand out from other brands. We also talk about measurability of advertising, since we are moving into a world where measurability is king, and what emerging mediums brands need to think about in order to be successful today.

As always, we welcome your feedback. Please make sure to subscribe, rate, and review on Apple Podcasts, Stitcher, and Google Play.


Mostrar Ocultar

advertising print futurism Jeremy Goldman Mike Messersmith

Comentarios

Por decisión del propietario, no se aceptan comentarios anónimos. Registrate para comentarlo.

Más de Negocios y sectores

VER TODOS