E77: From 0 To Over 1.4 Million Podcast Episode Downloads With Dave Jackson

Dave Jackson is the founder of the School of Podcasting. His podcast about podcasting has over 1.4 million downloads, and that stat is back from 2014. He has helped hundreds of people launch their own podcasts. Dave was as the Director of Podcasting for the New Media Expo, one of the top events in the industry.
 
Quotes To Remember:
“Figure out who your audience is. Figure out what they want. Figure out why you are getting into podcasting.”
“You can’t improve what you don’t launch.”
“Just by having a podcast, you are already seen as an expert.”
“There is no competition in podcasting.”
“Keep your face in front of them so that eventually they’re gonna look up and see you there.”
“You can start a podcast for about a price of an Xbox.”
“It’s not the gear that people tune in to. It’s the content.”
“You have to learn how to say no.”
“You think you can multitask but in reality, you can’t.”
“40% of Americans have at least listened to a podcast.”
“Sometimes, better means, ‘How can I slow down?’”
 
What You’ll Learn:
Things you need to do/have when launching a podcast
How to achieve high podcast episode downloads
How to make sure you are attracting the right listeners to your podcast
How to get continuous downloads for past episodes
Promoting podcast episodes efficiently
Learn to balance great content and great marketing
What to do to consistently improve
 
Key Links From The Show:
Dave’s Site
School of Podcasting
Podcasters' Roundtable
The Podcasters' Studio
The Audacity to Podcast
Libsyn
Blubrry
PowerPress
Social JukeBox
The Head Trash Show
The Bitter Pill Podcast
Evernote
 
Recommended Books:
Platform by Michael S. Hyatt
Secrets of Dynamic Communications: Prepare with Focus, Deliver with Clarity, Speak with Power by Ken Davis
Podcasting Good to Great: How to Grow Your Audience Through Collaboration by Jared Easley