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Ep #24: Professor Daniel McCarthy on CLV and subscription business valuations
  • 05/12/2018
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Ep #24: Professor Daniel McCarthy on CLV and subscription business valuations

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Descripción de Ep #24: Professor Daniel McCarthy on CLV and subscription business valuations

Professor Daniel McCarthy is Assistant Professor at Emory University. He is a marketing scientist and a methodologist, and his research interests include customer lifetime value (CLV) and marketing/finance interface. Professor McCarthy has authored papers on valuations of subscription businesses and analyzes B2C subscription companies.
We talk to Professor McCarthy about subscription business valuation, CLV, and pitfalls to avoid.
For previous episodes and more on the Subscription Economy, head to www.zuora.com/podcast

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saas b2c Valuation subscriptioneconomy

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