EP 26: Amazon Product Advertising Masterclass with CPC Strategy w/ Rick Backus

This is the 2nd of a 3-part series with CPC Strategy - the paid search management agency with a specialist focus in retail. This episode is dedicated to how to effectively run Amazon Product Advertising campaigns and why it must not be ignored as a paid customer acquisition channel in e-commerce. We cover pretty much everything retailers need to know about AMAZON ADVERTISING today. Stay tuned and be prepared to take a load of notes! Based on this article: http://www.cpcstrategy.com/blog/2015/02/amazon-sponsored-product-vs-amazon-product-ads/ -- Rick Backus Rick is CEO and Co-Founder of CPC Strategy - he has spent his entire professional life in the world of online retail, initially with price comparison engine PriceGrabber.com, before co-founding CPC Strategy in 2007. Rich is a regular speaker at conferences such as IRCE, SES, MivaCon and SearchLove. And a columnist on publications such as Search Engine Land, Internet Retailer, Mixergy and MediaPost.