EP 29: How Lean Ecommerce Startup: Lostmy.Name Sold ($15m) 600,000 Copies of a Personlised Childrens’ Story Book in...

Lost My Name (https://www.lostmy.name/) is a London based digital publishing and ecommerce start-up, that has sold close to 600,000 copies of a single personalised book titled: “The Little Boy/Girl Who Lost His/Her Name" to 136 countries in just 3 years. They had the highest ever valuation on Dragons Dens (for U.S. listeners, this is the UK equivalent of Shark Tank). The have grown by a staggering 1,500% in a single Year. They refer to their business as a ‘full-stack’ business - which is ‘vertically-integrated’ meaning that they create, manufacture, market and delivery their product direct to consumer. The are a zero inventory company - meaning that every single book is uniquely printed on demand And they recently just completed a Series A round of funding and raised $9 million as a result. I spoke with Asi Sharabi, a co-founder/CEO and Depesh Mandalia Performance Marketing Lead about the phenomenal growth they have seen over the past 2 years.