Ep: 90: Douyin/TikTok and Influencer Marketing in Asia with Fabian Bern, Partner at UPLAB

Today’s podcast we are talking about a very popular topic over the last few years in Digital Marketing which is Influence. Which in Asia is the one of the most cost-effective customer acquisition channels. And to talk about it, we invited a fellow China-preneur, Fabian Bern who will explain his way of reimagining Storytelling in Asia through Influencer Marketing.

About Fabian BORN:


From Netherlands like Jons - 25 years old - studied - passionate by marketing, technology, and mental health.


Fabian travelled the world, lived in different countries, spoke at events and worked with people from different cultures.


For over 5 years he has helped brands and people with growth marketing and business development. From starting a media-company and giving people access to affordable sports clothing, to help people make their dreams come through while working for venture capital.


Today, he spend most of his time on UPLAB, a creative & influencer agency where they help brands tell their story to the new generation.


On the side, he manages Lively, a place where people can understand more about their feelings and help them find the right professional help.



About UPLAB:


They focus on Douyin and influencer marketing.


Just rebranded to do just that, but not only for China, but for Southeast Asia


They are organising ‘China Influencer Summit’


And launching ‘Influencer Network’



Episode content:


Fabian Bern introduces himself and UPLAB’s activities in Asia and China.


We define Influencer Marketing and why according to Fabian and his expertise this marketing segment is so popular in Asia - and for the new generation UPLAB targets


Fabian talk about the Younger Generations


Talk about Douyin (TikTok) and explain the massive success of this platform first in Asia and now all around the world


Fabian is a Douyin user, is he influencer himself? We explain how people become influencer with a 10-15 secondes video content sharing


Talk about China Influencer Summit UPLAB is organising this year - the goal and the expectations


Explaining the process when brands want to engage and build relationship and create content with influencers


How much does an Influencer Marketing operation costs? Minimum budget for brands


Talk about the Influencer Network created by UPLAB - needs and process


Differences compare to PARKLY (other agency).


Best cases sharing - Brilliant Influence/Douyin campaign in Fabian’s opinion and tips to create a successful campaign


Ways people can reach Fabian and his business



Episode Mentions:


UPLAB


UPLAB China Influencer Summit Event


UPLAB Influencer Network


Douyin playbook - to understand the platform


Parklu - other Influencer Marketing agency


HaiDiLao - Famous HotPot place in China who did Douyin campaign


Find Fabian on LinkedIN


Email Fabian on Fabian @ uplab.asia


Join China Business Cast WeChat group


Find Jons on LinkedIN



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Thanks to the production team that made this episode happen: Grace, Laurine and Boban.