How to Implement the PESO Model No Matter the Size of Your Team
  • 07/04/2020
  • 5
  • 0
  • 0

How to Implement the PESO Model No Matter the Size of Your Team

Audio no disponible. Inténtalo más tarde.
  • Descargar
  • Compartir
  • Me gusta
  • Más
    • Escuchar en popup
    • Denunciar Contenido
Preparando para la descarga

Preparando audio para descarga.

Escucha patrocinada. El audio empezará en pocos segundos...

Escucha sin anuncios y sin esperas con iVoox Premium

Pruébalo Gratis

X

Descripción de How to Implement the PESO Model No Matter the Size of Your Team

In this week’s show, Gini Dietrich talks about how to implement the PESO Model, no matter the size of your team.


Owned and Shared Media
The order of the PESO Model acronym does not reflect the order in which you implement the media types. The first step is actually owned media since you need content to share on social media, to use in email marketing or lead generation, and to establish your expertise. If you are a small team, start with one type of content. Use automated tools to curate content to share on social media.


Earned and Paid Media
Use Google to search for media outlets and blogs that write about your topic. This is a quick and easy way to create an earned media list of places that are likely to publish your content. Gini advises you to break up your content creation over several weeks, to make it more manageable. In addition, you can simplify your paid media strategy by using boosted content and paid social media. If you have a small team, boosted content is an easy way to reach new audiences without having to learn social media and pay-per-click advertising.


Have Your Say
The PESO Model Certification goes deeper into how you build your foundation no matter the size of your team, and provides you with all the tools you need to grow. It also teaches you how to measure the work you’re doing so you can prove a return-on-investment. If you want to become certified—and learn how to appropriately use the PESO Model inside your organization, check out Spin Sucks.com.


Resources
PESO Model Certification
Trust Insights
Adrienne Richardson 




Mostrar Ocultar

Comentarios

Por decisión del propietario, no se aceptan comentarios anónimos. Registrate para comentarlo.

Más de Marketing y estrategia

VER TODOS