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Descripción de How vs. What Matters

Ed and I discussed Peter Block’s seminal book, The Answer to How is Yes: Acting on What Matters.
In my first discussion in May 2004 with Ed, he informed me he read two books in the prior year that changed his life: my first book, and Peter Block’s The Answer to how is Yes. It is an absolutely profound work. I told Ed it’s the book I’ve always wanted to write. The book explains the six most common “how” questions people ask when confronted with change; what questions Block says should be asked instead; and then how Ed’s tweaked two of Block’s questions based on his experience with implementing change programs in many organizations.

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marketing business management leadership values change purpose ron baker commitment VoiceAmerica The Soul of Enterprise Business in the Knowledge Econ Ed Kless Peter Block Profound Transform

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