PMR #162: Talking Keto and Fasting with Dr. Anthony Gustin, Founder of Equip

If you are a little bit of a health nut and a little bit of a meat head like we are, then you have probably already heard about pureWOD, a supplement company offering protein powders, pre-workouts, post workouts, and greens that are made with only a few high quality ingredients. pureWOD has recently undergone a rebranding and is now called Equip, which we will get into a bit in our talk today with Dr. Anthony Gustin, who developed the company because he could not find what he was looking for in the market and wanted supplements that were the next best thing to food when food just is not convenient or available. The company has taken off and he has since started a new one called Perfect Keto, offering exogenous ketone powders for those high-flying, bio-hacking keto folks who need help getting into or staying in ketosis. That’s kind of just the tip of the ice berg for Anthony. He is an authority in health and wellness and does a lot of self-experimentation with fasting, keto, and other stuff for his website and blog. He is very fun to follow on social media for that reason, and he is one of those guys that talking to him makes you feel a little bit lazy, but in a good way because he inspires you to do a little more experimenting and learning on your own. CLICK HERE for the full transcript. On today's show we discuss: What Dr. Anthony does, and why he started his companies. Why our bodies need different sources of protein and macronutrients. The specific products provided by Dr. Anthony’s companies. The biggest hole in the American diet as it pertains to micronutrients. Dr. Anthony’s results of experimenting with fasting. The challenges with a ketogenic diet and how it is very individualized. Why you need to cut your protein intake significantly when doing a keto diet. How exogenous ketones work and how they differentiate from endogenous ketones. His typical day of eating and his preferred workouts on a ketogenic diet. “Just getting people on the base level of eating real food is a really good place to start.” — @dranthonygustin [0:41:39.1] Guest Links:  Check out Dr. Anthony's website, DrAnthonyGustin.comConnect with him on Instagram | Twitter | FacebookCheck out the PureWOD website Check out the PerfectKeto website More Reading: My Four Day Fasting Results, by Dr. Anthony Low Carb Vs. Keto, by Dr. Anthony Primal Fat Burner, by Nora Gedgaudas    SHARE YOUR LOVE FOR PMR AND YOU CAN ENTER TO WIN SOME GREAT PALEO SWAG! It's easy, simply post a review of PMR on iTunes and fill out our quick Registration Form and you'll be entered to win your choice of 4 great books and a Paleo Magazine vinyl decal! One winner will be randomly chosen each week.