PMR #169: All About Beef Jerky and Starting Your Own Business With The New Primal's Jason Burke

On today’s show we're talking to the founder of The New Primal, Jason Burke. Jason started making his own jerky because he needed a healthy option and it went well, and the rest is history. Now he’s offering that healthy option to all of us, at more than 6,000 locations around the US as well as online. This company makes grass fed, grass finished beef jerky as well as marinades, meat sticks and even cute, perfectly proportioned snack mates for the kiddie’s lunch boxes.

This company has helped change the public’s perception of jerky from an aggressive salted and sugared trucker treat that you pick up at the gas station to a healthful, nourishing snack that really anyone can enjoy. In today’s episode, we talk about his product, the growing pains of running a company as well as having a life and a lot more.
CLICK HERE for the full transcript.
On today's show we discuss:
Jason's background and how he came to be where he is now.
How he continues to differentiate and set himself apart from new jerky companies.
What Jason’s jerky recipe consists of.
The kid specific products that are available at The New Primal.
How Jason has entered new market segments with his healthy jerky.
How the packaging is inclusive and not classic meathead kind style.
What product is the most popular product from The New Primal.
How Jason found and developed a relationship with his suppliers.
How the local market is starting to make steps into the direction of grass fed cows.
The challenges of sourcing poultry.
How he and his family maintain a healthy lifestyle and find a balance.
The new products that The New Primal has and what to look out for..
And much more!
“Paleo or not, we’re among the cleanest that you’ll get and we don’t skimp on animal welfare practices at all.” — @thenewprimal [0:08:38.1]
 
Guest Links: 
Check out Jason's website, TheNewPrimal.com
Connect with him on, Twitter | Instagram | Facebook

  
SHARE YOUR LOVE FOR PMR AND YOU CAN ENTER TO WIN SOME GREAT PALEO SWAG!
It's easy, simply post a review of PMR on iTunes and fill out our quick Registration Form and you'll be entered to win your choice of 4 great books and a Paleo Magazine vinyl decal!
One winner will be randomly chosen each week.