FINITE: Marketing in B2B Technology Podcast

#146 - All roads lead to product marketing, with Priya Gill, VP Product Marketing, Web Strategy & Global...

Priya Gill is the queen of product marketing. Kicking off her career at HP as a global product...

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• 25 días

#145 - Career growth secrets with a CMO with Allison MacLeod, CMO at Flywire

Whether you’re eyeing up that CMO position, want to start leading a team, or are looking for your...

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• 2 meses

#144 - Alignment for full-funnel attribution with Mitali Israni, Marketing Director at Medallia

Do you know how sales and marketing alignment can achieve full marketing attribution? If not,...

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• 2 meses

#143 - Product-led growth vs brand with Nicola Hamilton, VP Marketing Brand and Communications at GoCardless

How does your marketing strategy find the balance between product and brand? B2B tech businesses...

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• 3 meses

#142 - What customer-centricity actually means with Simeon Lando, CMO at FORM3

We’ve all heard the term ‘customer-centricity’ amidst LinkedIn posts and the webinar invitations...

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• 4 meses

#141 Your ideal B2B marketing structure with Eric Thum, Head of Marketing at VTS

This episode is set to inspire the structure of your marketing team, whether small, medium or...

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• 4 meses

#140 Why Chief Marketing Officers should be left in 2023 with Jennifer Griffin Smith, Chief Market Officer at Acquia

If you’ve read the title, let us clarify. No, marketing is not dead. If anything it’s more...

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• 5 meses

#139 - The changing shape of SEO with Erika Varangouli, Head of SEO Branding at Semrush

The SEO and content landscape is shifting. As marketers we all see it, and feel it. On this...

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• 6 meses

#138 - B2C marketing for B2B Enterprise Audiences with Nathan Rawlins, CMO at Lucid Software

The lines between B2C and B2B are blurring, it's a fact. But the stereotypes of stiff,...

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• 6 meses

#137 - Marketing to audiences who hate marketing with Davor Kolenc, Head of Growth at Treblle

As audiences grow increasingly skeptical of brands and tired of seeing ads, how can marketers...

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• 7 meses

#136 Is your SaaS product ready to be a platform? with David Burnand, CMO at Staffbase

From Adobe to Staffbase, David Burnand is the expert in SaaS product evolution. On this...

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• 7 meses

#135 How to prepare for AI in the workplace with Rob McCargow, Technology Impact Leader at PwC

This FINITE Podcast will help you demystify the challenges and uncertainty around AI in the...

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• 7 meses

#134 Marketing an AI product with Ben Slater, SVP Marketing at Beamery

This FINITE podcast episode is set to teach you how to successfully amplify and gain high ROI on...

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• 8 meses

#133 - Building trust with wary B2B audiences with Philipp Blankenagel, VP Marketing and Communications at re:cap

In an increasingly competitive market, and with increasingly skeptical consumers, brand trust...

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• 8 meses

#132 - Marketing strategies in high-pressure environments with Edgar Rouwenhorst, ex CMO at Mollie, iZettle and Superb

This FINITE Podcast episode is for those high-level thinkers - those listeners looking to think...

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• 8 meses

#131 - How marketing should influence product development with Stephanie Steggehuis, Chief of Growth at Compleye

Marketing and product, product and marketing. Two peas in the same pod... ideally!  Hear from...

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• 8 meses

#130 - Unexpected, growth-boosting B2B tactics with Chris Cunningham, Head of Influencer Marketing at ClickUp

You've heard of B2B marketing outside of the box, but how about B2B marketing outside of the...

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• 9 meses

#129 - Creating buzz for B2B events with Cordula Pfluegl, Marketing Director at TNW

This is the first of five incredible podcast episodes from The Next Web Conference, which our...

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• 9 meses

#128 - The future of search in B2B marketing with Kate Cox, CMO at BrightBid

Kate Cox, CMO at BrightBid,  believes the playbook of B2B marketing will stay largely the same as...

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• 10 meses

#127 - How to utilise ABM roundtables for B2B SaaS growth with Sarah McCredie, Director of Product Marketing at Recurly

Roundtables are the perfect tactic to add value across the customer lifecycle. You just...

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• 10 meses