Getting Granular

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Getting Granular

PPC Origins - Lauren Roloff

Get to know Lauren in 139 seconds (00:24) Lauren's journey from environmental monitors to...

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The Ins & Outs of Meta Business Manager

What are we talking about today? (00:46) What is Meta Business Manager? (02:05) Why do you NEED...

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Ad blocking within Instagram. Is it a good idea?

How this thought experiment came to be (01:24) The thought experiment setup (07:23) TL:DL -...

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PPC Origins - Megan Klein

Get to know Megan in 107 seconds (1:53) Poli Sci? Nah. PPC? Yes, please. (3:40) The selling...

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A Deep Dive into Programmatic - Part V Audio Advertising)

What makes up Programmatic audio  (01:37) How is it different than a traditional radio buy...

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A Deep Dive into Programmatic - Part IV (geofencing vs. geoframing vs. geotargeting)

Geofencing vs. geoframing vs. geotargetingWhat is geofencing? (01:28) What is geoframing?...

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A Deep Dive into Programmatic - Part III (OOH)

What is Programmatic OOH? (00:50) Is OOH suited for certain industries? And examples of where to...

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A Deep Dive into Programmatic - Part II (KPIs)

A high-level look at what is a KPI (01:17) The KPIs of OTT & CTV (03:39) The main KPIs of audio...

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A Deep Dive into Programmatic - Part I (CTV, OTT)

The basics of CTV and OTT (01:25) Real-world examples of CTV and OTT (03:12)How cost and...

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PPC Origins - Mike Schuerman

So you wanna be like Mike? Cool. Lucky for you we are here to show ya how in an easy 10-step...

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What you need to know about Landing Pages

The ABCs of landing pages (00:43) Examples of where having a landing page strategy would be a...

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PPC Origins - Aislinn Poe

How Aislinn went from the ballet barre to becoming a PPC expert (02:39) So why did PPC catch...

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Facebook Marketing for the B2B Client

The big question - is your business a good fit for advertising on Facebook? (03:00) Prospective...

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PPC Origins - Mark Lee

How Mark got started on his PPC path (02:19) HubSpot's utilization within the paid search world...

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PPC Origins - Meagan Guse

How Meagan got started in the industry (1:27) Why she is interested in paid search (2:57) What...

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Programmatic Digital Strategy

What is programmatic advertising (1:30) What is OTT & CTV and what are the differences (2:05)...

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PPC Origins - Jordon Meyer

How Jordon started Granular (1:11) Why he got interested in PPC (12:58) What the landscape was...

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Google Match Type Updates

Phasing out broad match modified (BMM) keywords (1:17) Google’s example of how things will...

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Leadership Series: Hooga / Forever Lazy, Dave Hibler

Why Dave started Forever Lazy (2:15)\r\nHow Fergie got a hold of a Forever Lazy Onesie...

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PPC Origins - Dee Medrano

Why Dee moved from Hawaii to Wisconsin (:50)\r\nHow she got started in paid search (4:00)\r\nWhat...

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