Creating Your Message with the 27-9-3 Technique
How do you create an effective message for your campaign or business in less than 10 seconds? Try...
01:12
Building Powerful Business and Media Relationships through the Mackay 66
Marketing expert Dorie Clark, in this excerpt from a talk originally given as part of a Democracy...
04:36
Dorie Clark on the Media Echo Chamber
Does it ever seem like all the media are talking about the same issue at the same time? How does...
02:03
Dorie Clark on Messaging and Finding Common Ground with Voters
What if your political agenda differs from your voters'? Media and marketing expert Dorie Clark,...
03:36
Dorie Clark on the Media--and How They Cover Politics
Frustrated by horse race coverage of politics? Media expert Dorie Clark, in this excerpt from a...
05:22
Dorie Clark on Message Development and SWOT Analysis
What are your Strengths, Weaknesses, Opportunities and Threats? And how can you use them to...
08:19
Developing Your Elevator Pitch with the Power of Storytelling
How do you introduce yourself to new clients--or, for political candidates, potential voters--in...
08:34
Dorie Clark on Creating Your Message--Why Me and Why Now?
All political candidates have to develop a compelling message that tells voters "why me" and "why...
02:21
Dorie Clark on Making Friends with the Media
How can you improve your media coverage and build positive relationships with reporters? How do...
05:33
Dorie Clark's Marketing Talks: Personal Branding for Leadership Success
Great leadership can dramatically accelerate the growth of your business and enhance your own...
19:51
Dorie Clark's Quick Hit: What to Do If Your Facebook Fans are Only Casual Users
A conundrum: your business has Facebook fans, but they're not frequent users. What to do?...
01:20
Dorie Clark's Quick Hit: Growing and Monetizing Your Facebook Fan Base
You spend time cultivating your Facebook fan base--what does it actually get you? What's the...
02:31
Dorie Clark's Quick Hit: The Lowdown on Plaxo, Foursquare, and LinkedIn
In this talk at the Cambridge Innovation Center, marketing strategy expert Dorie Clark gives a...
02:18
Dorie Clark's Quick Hit: Understanding Hootsuite and TweetDeck
Hootsuite and TweetDeck are two of the biggest Twitter tools, making it easier to manage accounts...
01:02
Dorie Clark's Quick Hit: Facebook 101 for Businesses
Is your business just getting started on Facebook? Marketing expert Dorie Clark provides tips...
02:51
Dorie Clark's Quick Hit: Posting on Twitter and Facebook--How Much is Too Much?
When do customers hit Twitter and Facebook overload? Listen to marketing expert Dorie Clark, in...
03:39
Dorie Clark's Quick Hit: How to Get Started on Your Social Media Strategy
New to the world of social media and Web 2.0 marketing? In this clip from marketing expert Dorie...
02:47
Dorie Clark's Quick Hit: Creating a Blog and Twitter Schedule
How often should you blog? How often should you tweet? Marketing expert Dorie Clark expounds on...
02:33
Dorie Clark's Quick Hit: Should You Have a Facebook Fan Page?
You're a lawyer--or a realtor--or an accountant--or a marketing consultant. Should you have your...
01:26
Dorie Clark's Quick Hit: The Value of Twitter Followers and Facebook Fans
What's the value to your business of a Twitter follower or Facebook fan (someone who "likes"...
01:53
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