MIT Sloan Management Review Podcast

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MIT Sloan Management Review Podcast

The Benefits of Sustainability-Driven Innovation

The majority of managers who say that their company's sustainability activities have added to...

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What You Can Learn From Your Customer’s Customer

Working closely with your customers to tweak offerings and even business models is a standard...

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Increasing the ROI of Social Media Marketing

By following a seven-step process to identify and recruit potential brand ambassadors in online...

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How to Compete in China's E-Commerce Market

A surprising number of high-profile Western companies have stumbled in e-commerce in China. To...

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Changing Boards for Sustainability

Many companies have launched sustainability and corporate social responsibility programs. But...

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Succeeding with Social Media in Organizations

What determines whether an internal social media initiative brings business benefits? One...

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