Paurav Shukla on marketing management

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Paurav Shukla on marketing management

Does competitive intelligence help improve the bottomline? (Part 1)

If you want an answer to this question as to does competitive intelligence help improve...

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What makes a good luxury brand great?

Listen to this post as a PODCASThttp://www.pauravshukla.com/podcast/greatluxurybrand.mp3 Most...

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The compromise effect in our decision making

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The local dimension of luxury

Listen to this post as a PODCASThttp://www.pauravshukla.com/podcast/local-luxury.mp3 Recently, I...

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Massification of Luxury: the Chinese Invasion

Listen to this post as a PODCASThttp://www.pauravshukla.com/podcast/luxurychina.mp3 Analysts...

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Status (luxury) consumption in cross-national context: Managerial implications

Listen to this post as a PODCASThttp://www.pauravshukla.com/podcast/status2.mp3 In my earlier...

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Status (luxury) consumption among British and Indian consumers

Listen to this post as a PODCASThttp://www.pauravshukla.com/podcast/status1.mp3 Recently one of...

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