The Content Fix

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The Content Fix

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The nice list

There's enough naughty in the world. Let's talk about the nice stuff.

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The Naughty List

I can't promise to send Santa your way but I can share my own naughty list. Stay tuned for nice...

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The word of the year is... gaslighting!

I always love finding out the word of the year. This year's seems to be coming a bit late to the...

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How to get to know your audience better through immersive research

It's one thing to imagine how your audience thinks, feels and acts. But if you really want to...

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How to ask your audience what they want

Have you ever been asked by someone on social media to tell them what content you'd like to see?...

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Three ways to get to know your audience better

Do you every feel invisible? Like people just aren't 'getting you'. This can happen in big ways...

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Are you micro-scheduling? What it is and why it makes a difference!

Do you have a big task that's been sitting on your to-do list for a while? That thing that haunts...

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Are you the DJ or the Dancer? How to spend more time leading and less time doing.

Get your head above water and start being the leader with these three steps.

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5 tips for great interviews

Whether you are interviewing for research or content, the best interviews happen when the...

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Here's what you need to know about YouTube handles

YouTube is rolling out handles. Yes, I know. Finally. Here's what you need to know about what...

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Stop expecting people to read your mind

Have you ever seen that move 'What women think'. It starts Mel Gibson and Helen Hunt, and the...

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What is the difference between copywriting and UX copywriting?

UX copywriting is a bit of a buzz phrase at the moment but behind the hype is a seriously...

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The simple formula for creating copy that connects with your audience

With so much content out there for our audiences to consume, how do we get the to value our...

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What is the LinkedIn Audience Network and should you be using it

Following on from my episode on the Facebook Audience Network last week, this time around I'm...

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What is the Facebook Audience Network and should you be using it?

If you're running ads on Facebook, you've probably noticed the Facebook Audience Network as a...

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Without signposts, how do we know where we're going?

There are too many dead ends in life. Don't let them creep into your content as well.

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Sneak Peek – Introducing The Storytelling Studio

Now it wouldn't be a sneak peek if I explained it all here, would it? Have a listen and find...

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5 simple A/B tests you can use to optimize a landing page

If there's one secret sauce when it comes to digital marketing it's optimization. And one of the...

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A simple Instagram reels strategy to help you build momentum

Five simple steps you can take to build and maintain your Intagram Reels strategy.

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My top tips for creating engaging Instagram reels

Now that video upload to your Instagram feed must be uploaded as a Reel, it's more important than...

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