The B2B Content Audio Blog #13: how to run a B2B messaging workshop
Successful B2B marketing requires everyone pulling in the same direction: sales, marketing,...
11:37
Podcasts de b2b
The B2B Content Audio Blog #12: 7 tips to help you write up a live event
Attending industry events can be fun and informative, but they’re not so much fun for the...
08:04
The B2B Content Audio Blog #11: how to run a successful editorial board
Editorial boards are a great way for marketers to continually produce original, engaging ideas...
07:52
The B2B Content Audio Blog #10: five essential QA tests for B2B copywriting
Even the best writer can have an off day. So how do you ensure your content is consistently...
11:18
The B2B Content Audio Blog #9: a foolproof blog post structure you can steal
You’ve got a great idea for you next blog post—so why is it so difficult to get down? Ordering...
06:00
The B2B Content Audio Blog #8: you’re doing email subject lines wrong; here’s why
If you write marketing emails you’ve no doubt been told over and over again that the subject...
08:50
The B2B Content Audio Blog #7: how to write an ebook that gets results
Content marketing is full of ebooks; some good, some bad, and some ugly. How do you write...
20:17
The B2B Content Audio Blog #6: how to interview subject matter experts
Here’s a thing nobody tells you about being a B2B content writer: it’s not just about writing....
06:27
The B2B Content Audio Blog #5: the big mistake you’re making with titles
What is a present participle? Why are they overused? And what exactly is the difference between...
09:02
The B2B Content Audio Blog #4: content for Account-Based Marketing (ABM)
It’s no wonder Account-Based Marketing is so popular: it works. But when you tell your key...
16:02
The B2B Content Audio Blog #3: which B2B copywriter is best for you?
It’s rare to find one B2B copywriter who can do every kind of content well. So it’s important to...
10:24
The B2B Content Audio Blog #2: how to write the perfect B2B case study
B2B case studies are enduringly popular for one simple reason. They work. In the second...
12:53
The B2B Content Audio Blog #1: B2B blog length and pricing
In recent years, changes to search algorithms have started rewarding quality. That’s just one...
12:48
This is an episode which I really hope you stick with. As you’ll have seen from some of the...
40:23
An innovative construction material transforms Kenya's booming housing market, with Mburu Karanja
Housing in Africa is a huge problem. Every year millions more people arrive in cities and are...
43:48
#8 - Talking personalisation with Hannah Stewart, VP Global Marketing at Yieldify
Hannah Stewart is VP Global Marketing at Yieldify, a customer journey and website...
42:01
#7 - 'Account Based Targeting' with Ashley Kessler, Calabrio
Ashley Kessler is Head of Marketing & Business Development, EMEA at Calabrio, an innovative work...
28:11
#6 - Balancing brand & performance marketing with Mark Walker, CRO at Attest
Mark Walker is Chief Revenue Office at Attest - a technology platform that allows businesses and...
31:33
#5 - The value of marketing theory with Dr Sven Molner
Dr Sven Molner joined the Institute of Management Studies at Goldsmiths University here in...
35:33
#4 - Digital marketing challenges with on demand CMO Oren Greenberg
In this episode of the FINITE B2B marketing in technology podcast, we sit down with Oren...
34:08
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