Making Your Media Relations Count
How do you get your message out? What makes something newsworthy? How do you build relationships...
22:41
Podcasts de clark
Prioritizing Your Social Media
If left unchecked, social media can take over your life. How do you manage the time, become more...
02:18
Marketing and the Psychology of Favors
When is a favor too much to ask? How does asking for favors build loyalty? And what does this...
03:19
How to Get Quoted in the Media All the Time
How do you establish yourself as a key source for reporters? How can you get quoted in the media...
01:09
Generalist vs. Specialist: What's Your Brand?
It's a key question when you're creating a personal brand: are you a generalist or a specialist?...
02:41
Blogging 102--How to Get Started
So you want to set up a blog. What are your first steps? What service should you use? Should you...
01:57
Blogging 101--How to Do It Right
How important is blogging? Should you dive in, and if so, how? In this excerpt from her talk to a...
01:34
Personal Branding for Journalists
Do journalists really need personal branding? Marketing expert Dorie Clark says yes, and explains...
44:56
How to Promote Yourself Without Looking Like a Jerk
"Self promotion" can conjure up images of slick hucksters, shamelessly shilling for themselves....
06:23
Why You Should Always Give Reporters Your Cell Number
Some businesses and political campaigns take an adversarial stance toward the press--ignore them,...
02:27
What to Do When You Hold an Unpopular Position
If you're a political candidate, your views aren't always going to be popular, and they won't...
01:07
What to Do When Reporters Screw Up
Let's face it: reporters are human, and sometimes they make mistakes. Learn from media relations...
03:56
The Telling Detail and the Essence of Your Message
Is your message memorable? Does it resonate with voters or consumers? Learn about the power of...
01:44
The 5 C's of Message Development
Want to develop a powerful message? Learn the "5 C's" technique from media relations expert Dorie...
04:41
Preparing for and Responding to Attacks
It's the nature of both politics and business--you'll likely be attacked by your competitors....
03:00
Message discipline--that is, staying on message and avoiding messy course corrections and public...
02:18
Making "Off the Record" Work for You
"Off the record" interviews are dangerous territory. But when done right, they can help your...
07:24
How to Successfully Deploy Opposition Research
It's the secret side of politics. But conducting opposition research--and getting that...
03:15
How to Prevent Reporters from Misquoting You
Most reporters are great--but not all. Media relations expert Dorie Clark teaches you to protect...
01:18
How to Prepare for Live Radio Interviews
You're going to be interviewed on the radio--live! Media relations expert Dorie Clark discusses...
03:10
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