Episode Three: Most prospects will not buy straight away so here’s what you need to do
Most people who come across your business will not buy from you straight away. So in this...
01:04:20
Podcasts de copywriting
Season 2 - Episode Three: Most prospects will not buy straight away so here’s what you need to do
Most people who come across your business will not buy from you straight away. So in this...
01:04:20
OEP 005 Developing Online Business with Carlo Guzzi
Carlo and I connected on Linkedin and I thought it would be interesting to compare notes on how...
49:49
Season 2 - Episode 3: Most prospects will not buy straight away so here’s what you need to do
Most people who come across your business will not buy from you straight away. So in this...
01:04:20
The B2B Content Audio Blog #13: how to run a B2B messaging workshop
Successful B2B marketing requires everyone pulling in the same direction: sales, marketing,...
11:37
The B2B Content Audio Blog #12: 7 tips to help you write up a live event
Attending industry events can be fun and informative, but they’re not so much fun for the...
08:04
The B2B Content Audio Blog #11: how to run a successful editorial board
Editorial boards are a great way for marketers to continually produce original, engaging ideas...
07:52
The B2B Content Audio Blog #10: five essential QA tests for B2B copywriting
Even the best writer can have an off day. So how do you ensure your content is consistently...
11:18
The B2B Content Audio Blog #9: a foolproof blog post structure you can steal
You’ve got a great idea for you next blog post—so why is it so difficult to get down? Ordering...
06:00
The B2B Content Audio Blog #8: you’re doing email subject lines wrong; here’s why
If you write marketing emails you’ve no doubt been told over and over again that the subject...
08:50
The B2B Content Audio Blog #7: how to write an ebook that gets results
Content marketing is full of ebooks; some good, some bad, and some ugly. How do you write...
20:17
The B2B Content Audio Blog #6: how to interview subject matter experts
Here’s a thing nobody tells you about being a B2B content writer: it’s not just about writing....
06:27
The B2B Content Audio Blog #5: the big mistake you’re making with titles
What is a present participle? Why are they overused? And what exactly is the difference between...
09:02
The B2B Content Audio Blog #4: content for Account-Based Marketing (ABM)
It’s no wonder Account-Based Marketing is so popular: it works. But when you tell your key...
16:02
The B2B Content Audio Blog #3: which B2B copywriter is best for you?
It’s rare to find one B2B copywriter who can do every kind of content well. So it’s important to...
10:24
The B2B Content Audio Blog #2: how to write the perfect B2B case study
B2B case studies are enduringly popular for one simple reason. They work. In the second...
12:53
The B2B Content Audio Blog #1: B2B blog length and pricing
In recent years, changes to search algorithms have started rewarding quality. That’s just one...
12:48
Episode 3 - We Need to Talk About Copy
Host – and fellow copywriter, James Leadley – talks to 2 of Booking's principle copywriters and...
30:25
CMO Challenges: content effectiveness
A second part to the session with Laura Milsted from the Financial Times, we discuss types of...
19:08
CMO Challenges: brand value and short-termism
We are joined by Laura Milsted, Global Advertising Director from the Financial Times, to discuss...
19:21
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