The Future Of Marketing And Customer Experience (CX) In A Post-Coronavirus World
In this Podcast, I will be joined by Wilson Raj, customer intelligence expert at SAS, to explore...
57:04
Podcasts de #customerexperience
The Future Of Marketing And Customer Experience (CX) - with Wilson Raj from SAS
In this Podcast, I will be joined by Wilson Raj, customer intelligence expert at SAS, to explore...
57:04
Ep.20 Why Cloud Services Enable Better Customer Experiences
We all know technology is integral to delivering better customer experiences. But this technology...
19:35
Ep.14 Better Customer Experience Measurement Surveys And Beyond
(R) Structured surveys are the mainstay of customer experience (CX) measurement programs. But...
16:10
Ep.19 Does Customer Experience Really Drive Business Success?
Does customer experience matter to business success — or is CX just the latest hype? And if it...
17:44
Ep.18 Customer Advocacy Drives Customer Loyalty
In 2003, Forrester undertook research examining how customer advocacy — the perception by...
20:03
Ep.17 Recap Of Forrester’s Forum For CX Professionals NYC 2015
Last week, over 1,500 attendees gathered in NYC to learn about CX trends from leading B2B and B2C...
18:12
Ep.16 How Senior Customer Experience Executives Tackle The Biggest CX Challenges
At Forrester, we spend most of our day thinking about the challenges that customer experience...
15:34
Ep.15 Federal Agencies Are Spending Millions On Digital CX That Customers May Not Want
The US federal government supports over 230 mobile apps and over 500 social media accounts not to...
14:46
Ep.14 Better Customer Experience Measurement Surveys And Beyond
Structured surveys are the mainstay of customer experience (CX) measurement programs. But despite...
16:10
Ep. 13 Good Governance Makes Great Journey Maps
Master the art of journey mapping and you have a powerful customer experience (CX) change...
14:48
Ep.12 Visa’s Technology-Driven Customer Experience Improvement
Credit card fraud is a huge problem for credit card companies, banks, and customers - 20% of...
16:38
Ep.11 How To Foster A Culture Of Customer Experience Innovation
Innovation is a hot topic these days, and it’s no surprise given the increasing pressure from...
15:34
Ep.10 Your Employees Know What's Wrong With Your Customer Experience
Customer experiences fail, and customer experience (CX) pros often don't know why. That's because...
16:44
Ep. 9 What CX Professionals Can Learn From The Sharing Economy
In the past few years, thousands of companies including Uber, Lyft, Airbnb, and Lending Club have...
19:37
Ep. 8 What Makes Customers Feel That Companies Do What’s Best For Them?
Customer advocacy — the perception on the part of customers that a firm does what's best for...
14:50
Ep. 7 Finding The Right Inspiration To Transform Your Customer Experience
The path to customer experience maturity is long: Transformations typically take at least five...
10:04
Ep.5 Modern User Experience: It’s More Than Usability
Today user experience (UX) is a robust field combining elements of product design, service...
14:40
Ep. 4 How To Elicit Top-Shelf Work From Digital Agencies
Digital design agencies now offer iterative, user-centered design processes to help their clients...
20:15
Ep.3 Are You Revealing Too Much (Or Not Enough) To Your Customers?
Many customer experience (CX) professionals are blind to the line of visibility — the critical...
16:56
Premium
Plus