DSP 006: Quit Whining and Start Selling with Kelly Riggs
What does is take to build a Hall of Fame sales career? That’s just one of the questions I ask...
23:30
Podcasts de differentiation
DSP 005: Trade Show Strategy with Traci Browne
What’s your trade show strategy? This week kicks off the unofficial beginning of trade show...
21:57
Upgrade #5: Skilling UP your Classroom Management Episode 2 - Mixed Ability
In classrooms all over the world, dealing with mixed ability classes is an ongoing issue. In John...
20:52
171: Enmeshed Family Systems Part Two: A Discussion with Psychoanalyst Wendy Christian
Part Two of Enmeshed Family Systems. A discussion with psychoanalyst Wendy Christian about...
01:22:29
170: Enmeshed Mormon Family Systems Part One: How doubt can be pathologized by our loved ones
Part one of the Enmeshed Mormon Family Systems episode. In this episode Lacey, Paula and Delilah...
02:13:46
Episode 038 - SMU Director of Athletics Rick Hart
Rick shares about his college sports roots, strategic planning, finding the best talent and what...
52:21
Taking a Lead From Tech - Carlos Watson (Ozy Media)
Carlos Watson, co-founder and CEO of Ozy Media, describes how its forward-focused digital news...
57:15
Brand Haiku #20: Naming Your Brand
It is very expensive to change the name of a brand. Customers are lost. Markets become confused....
00:32
Brand Haiku #19: Why Brands Fail
When the brand fails, the business fails—because customers buy brands not companies. There is a...
00:42
Brand Haiku #18: Iconic Brands
People, places, and companies become brands. The most successful brands become icons. They...
00:52
Brand Haiku #17: Smaller Brands—Smaller Data
Big data—quantitative research—is the province of big brands. Smaller data—qualitative...
00:36
Brand Haiku #16: Brand and Financial Portfolios
In order to realize the desired investment objectives, financial portfolios are built with...
00:39
Brand Haiku #15: Brands and Counting
It is said that for most of human history, we have counted as follows: one, two, three, many. A...
00:32
Brand Haiku #14: Brands and Their Personalities
In the mind of the customer, a strong, favorable, and unique brand personality differentiates a...
00:33
Brand Haiku #13: Brands That Self-Heal
General Motors selling cars with known defects. Major League Baseball players abusing steroids....
00:46
Brand Haiku #12: Brand and the 3 Cs
Brand. Company. Competition. Customer. Your Company: brand defines the promise your company...
00:38
Brand Haiku #11: What are Brands Best at?
Creating choice—you cannot be chosen unless you are a choice Simplifying complex purchasing...
00:46
Brand Haiku #10: Who Needs a Brand?
Shareholders don’t. They invest in mutual funds that own hundreds of companies. Employees don’t....
00:30
Brand Haiku #9: Brands are About Sacrifice
There are over one million words in the English language. And every word has a unique meaning....
00:34
Brand Haiku #8: How Much is Your Brand Worth?
We have been repeatedly taught about the resistance of any intangible, such as a brand, being...
00:33
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