Joe Pulizzi - How 99% of businesses are getting content marketing wrong
Joe Pulizzi is a legend in content marketing and brand storytelling. He's the founder of Content Marketing Institute...
43:35
Joe Pulizzi - How 99% of businesses are getting content marketing wrong
Joe Pulizzi is a legend in content marketing and brand storytelling. He's the founder of Content Marketing Institute...
43:35
Jennifer Grisanti and the personal void. Tips and techniques from a television script expert
Jen Grisanti is an acclaimed Story/Career Consultant at Jen Grisanti Consultancy, Inc.Jen is also a Writing...
34:07
The importance of authentic writing, with Shrek writer Roger S.H. Schulman
It was an honour to chat with one of the co-writers of Shrek, Roger S.H. Schulman. In addition to his hugely...
01:02:16
Companies have their recruitment process upside down
The senior and the self-important should jump through the same hoops as new graduates, says Lucy Kellaway
05:40
It's time to flirt with Tinder for a new approach to recruitment, says Lucy Kellaway
05:21
Wanted: employees who are good at getting things done
Employers should specify ‘being conscientious’ as the top skill they are looking for, says Lucy Kellaway
05:26
McKinsey’s manicures are a tacky way to nail recruits
Hiring events should not turn into hen nights, says Lucy Kellaway
05:16
Why I would hire someone despite a typo in their CV
To exclude a job candidate simply because they have transposed two letters makes no sense, says Lucy Kellaway.
05:16
Why we are more vocal about loo rolls than our jobs
People feel compelled to review everyday items but are more reticent regarding their work, says Lucy Kellaway.
05:20
Professional services pitches are a pantomime
The only excuse for a beauty contest is that you meet the individual people involved, says Lucy Kellaway
05:18
It is dangerous to feel passion for your work
All the average employer wants is people who like their job and care about it.
05:22
The bike test shows what I’m like at work
Lucy Kellaway says bosses can learn much by watching a prospective employee on a bicycle
05:26
The business case for hiring the fat and the ugly
Studies say the good looking are more successful but that is not a good way to recruit, says Lucy Kellaway
05:23
Join up and see the world! British military recruitment after national service
This talk looks at the different ways the British armed forces sold itself to potential recruits as a career from...
The ugly are vanishing but with them goes talent
The number of unattractive employees hired says a lot about the company, says Lucy Kellaway
05:26
Oracle technology has supported the set up of a contact centre environment for Clearing at Liverpool John Moores...
13:15
Appeal Tribunal Holiday Pay Ruling: Episode 10
Following the news this week you may be scratching your head and asking yourself how much should I pay during...
13:19
Japan's lifetime employment system
Students who fail in the first round of recruitment after leaving education in Japan are excluded from the country's...
04:22
This podcast discusses the challenges of people when considering business strategy. Areas covered include strategic...
22:30
UK IT news highlights from Computer Weekly for w/e 9 June
Includes a report from Warwick Ashford that the number of computing students in UK universities and colleges has...
03:46