The Three - and only three - Pricing Strategies
There are only three pricing strategies: Skim, penetration and neutral. Price can be an effective...
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Podcasts de ron baker
Memorable Mentors: Ludwig von Mises
This Friday, Ron and Ed will profile Ludwig von Mises, an economist, author, and one of the...
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Personality Profiling: Helpful or Hokum?
Companies use personality tests for a variety of purposes, such as employment screening,...
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Free-Rider Friday, February 2017
The last Friday of every month Ed and Ron will do “Free-Rider Friday.” Most of our shows are...
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The Deleterious Effects of Hourly Billing
Hourly billing is deeply entrenched and has been widely used for decades, which proves is has...
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Interview with Strategy Expert Tim Williams
Back by popular demand, on Friday's show Ron and Ed will interview Tim Williams, a noted author,...
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Interview with Father Robert Sirico
Ron and Ed interview for a second time Father Robert A. Sirico, the president and co-founder of...
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Request for Proposals -RFP: Avoiding the Winner's Curse
Request For Proposals have become more commonplace as competitive bidding has replaced...
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The last Friday of every month Ed and Ron will do “Free-Rider Friday.” Most of our shows are...
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Earning Our Mouse Ears: Disney's Approach to Customer Loyalty
In 1997, Ron attended Disney Institute’s professional development program: The Disney Approach to...
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In an ironic twist on Karl Marx’s idea of the proletarian revolution, in today’s capitalist...
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Over the years, many fellows at VeraSage Institute have coined various "laws," such as Baker's...
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The last Friday of every month Ed and Ron will do “Free-Rider Friday.” Most of our shows are...
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Memorable Mentors: Friedrich Hayek
This Friday, Ron and Ed will profile Friedrich Hayek (1899-1992), one of the most prodigious...
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In What Year Were You Born?: Generational Astrology
An enormous amount of ink has been spilled on the topic of Generation X, Y, Z, etc. One reason...
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TSoE Live from Sage Summit - Accounting innovation, it is not an oxymoron
Ron and Ed were at Sage Summit 2017 in Atlanta and recorded an episode (or two) featuring a great...
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The last Friday of every month Ed and Ron will do “Free-Rider Friday.” Most of our shows are...
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VeraSage Fellow Adrian Simmons, CPA, On Value
Adrian Simmons is so interested in creating value, he’s been studying the history of the theory...
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Accounting Innovation - it's not an oxymoron - Part 2
Ron and Ed were at Sage Summit 2017 in Atlanta and recorded an episode (or two) featuring a great...
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