socialmedia podcasts

E499: Social Media Marketing That Delivers More Than Likes, Shares, and Comments With Wayne Mullins

Likes, shares, and comments don't pay the bills. Money does. So how can we turn our social media strategy into one...

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#79 - Two Cent Video Strategy That Will Get Your Priceless Engagement

A simple 4-step strategy that you can use to drive more engagement on your videos. Identify a cause and pledge two...

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#81 - How to Find New Fans Through Market Segmentation

Market segmentation involves breaking down a broad audience into a smaller subset of customers. You can divide along...

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#88 - 10 Ways to Incorporate Social Media into any Fan Meet Up

In today's episode, we talk about the importance of creating unique events to engage with fans both offline and...

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#91 - 5 Ways to Guarantee Your Emails Will be Read

Today, the average open rate for an email is 10%. The average click through rate for music is 2.5% (of the emails...

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#101 - Storytelling pt. 5: How to Use Storytelling Techniques in Social Media and Marketing

Is the trend of telling stories and marketing a hype? Let's talk about how you can use the tools of story - and...

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#102 - Interview with Joe X. Jiang on How Filmmakers Use Story (and What Musicians Can Learn From Them)

In today's episode, we speak with director, editor, and guitarist Joe X. Jiang on the art of storytelling and how the...

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#102 - Interview with Joe X. Jiang on How Filmmakers Use Story (and What Musicians Can Learn From Them)

In today's episode, we speak with director, editor, and guitarist Joe X. Jiang on the art of storytelling and how the...

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#102 - Interview with Joe X. Jiang on How Filmmakers Use Story (and What Musicians Can Learn From Them)

In today's episode, we speak with director, editor, and guitarist Joe X. Jiang on the art of storytelling and how the...

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#102 - Interview with Joe X. Jiang on How Filmmakers Use Story (and What Musicians Can Learn From Them)

In today's episode, we speak with director, editor, and guitarist Joe X. Jiang on the art of storytelling and how the...

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#124 - Monthly Recap - The Secret to Hacking the Music Business (Storytelling)

We normally do a month-long recap every ~30 days, but today I want to focus on a question that I'm repeatedly asked:...

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Instagram Hacks for Bands

How do you get more Instagram followers? Does following other accounts in hopes that they return the favor work?...

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#131 - Garrison Snell of Gyrosity Projects on Affordably Launching an Artist's Career

Garrison is 24 years old. He graduated from Belmont University in 2015 and immediately started a business. Month...

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#133 - Lasers, Shotguns, and Messages

What's more effective at hitting its target, a shotgun or a laser? It depends. When it comes to your messaging, be it...

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#138 - Weekly Recap: Why recap at all? And How to Get Results

In today's episode, we provide a recap over the best ideas of the week and focus on the laser vs. shotgun approach,...

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#149 - When and How Often Should You Post on Social Media?

When it comes to social media, quality definitely reigns. However, frequency is a close second. So how often should...

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#152 - How Birthday Targeting on Facebook Works to Promote Your Music & Shows

Imagine if you could do something really special for your most eager fans on their birthday...what would you do for...

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#153 - How to Stand Out in an Overly Crowded Marketplace

A common complaint from artists is that there is simply too much music out there and that it is too hard to stand...

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#163 - July Recap: Recap: What Makes You Unique?

In today's episode, we cover some of the best, random ideas of the month...and end up figuring out that the common...

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