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Podcasts de Unique Selling Proposition

What’s your unique selling proposition? - with Kyle Elliott of Kyle Elliott Consulting

#148 - Dr. Kyle Elliott is a career and interview coach and award-winning job search expert.  He...

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Greg Ciotti, Unique Selling Propositions, and Cutting Expenses – ES 025

It’s personal finance time on the Showdown.  Here, Joe and Dan discuss cutting expenses like an...

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BaconBits: What You "Sell" Vs. What You "Do"

Bacon Bits are short, bite-sized chunks of business advice. In this Bit, I explain the critical...

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Are You Properly Leveraging Your Unique Value Proposition (USP)?

I'll bet you've heard about unique selling proposition (or unique value proposition) but I bet...

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Episode 42: How to Find Your Hook

In this episode we talk about how you can find the right hook for your product or service...

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How Marketing Has Changed-60s Airline Ad

In this episode we talk about how marketing has changed with an airline ad from the 60s. Show...

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Episode 39: The Dreaded Guarantee

In this episode we talk about the dreaded guarantee and how it can increase consumer confidence....

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Episode 38: The Power of One

In this episode we talk about the ways you can apply the power of one in your copy. Show...

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Episode 36: How Copy and Design Work Together Part 1

In this episode we talk about the importance of the right visual and copy that convert. Show...

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Episode 34: Importance of Clarity in Messaging

In this episode we talk about why it is important to be clear and specific with your message for...

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Chatting with Copywriters: The Power of Naming

How to use the power of naming something to help your copy convert at a higher rate. Show...

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Episode 46: Breakdown of Overused Marketing Phrases

In this episode we talk about overused marketing phrases. Show Notes: What are the different...

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Episode 47: Creating the Ugly First Draft

In this episode we talk about how to get the first draft done no matter what. Show Notes: How...

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Episode 54: The Un-Brand Method

In this episode Kimberly and I talk with Copywriting expert Lindsay Hotmire about her unique...

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Episode 7- Capturing Your Brand Message With Video ft. Joe Tjosvold & Emma McIntyre

We invited Joe and Emma to chat about Chezy, a production company providing accessible price...

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Creating a Brand: Define Your USP

The first principle in creating a brand is defining your unique selling proposition. In order for...

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Episode #42: 4 Ways to Identify and Develop Your Unique Selling Proposition

If you want to distinguish yourself from the competition, it’s important to identify and develop...

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