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Relevance at scale with Mark Floisand, CMO @ Coveo
  • 09/02/2018
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Relevance at scale with Mark Floisand, CMO @ Coveo

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Descripción de Relevance at scale with Mark Floisand, CMO @ Coveo

On this week’s show, we spoke with Mark Floisand, CMO @ Coveo
Mark Floisand is Chief Marketing Officer at Coveo. He has over 20 years of marketing, sales and general management experience in the technology industry, spanning blue chip and start-up companies across three continents, including Apple, Adobe, BusinessObjects, SAP, Total Defense, Untangle and WeVideo. Mark was most recently with Sitecore, a Coveo technology partner, where he led product marketing.
 
We had a great conversation, which spanned several topics:
How the balance of power has shifted to the consumer
The importance of relevance for businesses today
Getting the Coveo brand recognized
How Coveo uses machine learning in their product
The challenge for organizations today = it’s about moving faster
 
Mark is a world class leader. I was really looking forward to the conversation and he did not disappoint. Enjoy the show!
 
Let us know what you think. What types of guests would like to see on the show? What topics interest you the most? Send me your thoughts at nectar@thepnr.com
 
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