Rick Barker on Where to Spend Social Media Marketing Money

Former Taylor Swift manager Rick Barker and Wade Sutton talk about what social media platforms are giving musicians the best "bang for their buck" in terms of marketing money.
 
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ABOUT ROCKET TO THE STARS:
Rocket to the Stars is an artist services record label with clients throughout the world. We work with aspiring and professional musicians by providing top-level services ranging from biography and press release writing to designing sponsorship proposal decks, websites and press kits. We also help clients with their live performances and the production of their shows. Our clientele is made up of artists of several genres, including country, rock, pop, jazz, blues, metal, hip-hop and more.
Rocket to the Stars was founded by long-time radio veteran Wade Sutton. His strategies have been featured on top websites such as CD Baby and Discmakers. His article, "Musicians: Get a Real Job!", was named by CD Baby as one of the site's top ten articles for 2015. He has also been a guest on webinars hosted by Berklee Online founder Dave Kusek and music marketing expert Michael Brandvold (KISS, Dream Theater, Britney Spears).
His most recent book, Hacking Music: The Music Business Model Canvas, is co-authored with John Pisciotta of Jetpack Artist Ventures in Nashville and former Tim McGraw keyboard player Jeff McMahon. It also includes contributions from multi-hit songwriter Brent Baxter (Lady Antebellum, Randy Travis), sync licensing expert Michael Elsner and Belmont University professor David Herrera. Sutton's first book, The $150,000 Music Degree, was co-authored with former Taylor Swift manager Rick Barker.
In May 2018, Sutton launched The Six-Minute Music Business Podcast. The podcast quickly captured the attention of many in the industry and was named by CD Baby as one of "5 Music Business Podcasts Artists Can't Live Without" ... this after the release of only 21 episodes. Artists can find the podcast on all major streaming services, including YouTube, iTunes, Spotify, Google Play, iHeart Radio and Stitcher.
In addition to being an advocate for music artists, Wade is also an active speaker. He has appeared at several workshops in Nashville and was a featured speaker during the 2018 Music Entrepreneur Conference at Harvard University.
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