Teach Like an Advertiser with Dr. Lindsay Portnoy

  
Teaching & Advertising (01:30)  Episode 5 w/ Pirate Dave  
Rosie the Riveter / Uncle Sam  
This Girl Can (02:28)  
Sport England  
Missy Elliot, Get Ur Freak On  

Authenticity over perfection (05:05)  Dove Real Beauty campaign  
Commercial with sketch artist  

Zaretta Hammond's book, Culturally Responsive Teaching and the Brain (07:26)  Selective Vulnerability as a trust-maker  

Growing a Fan Base (08:28)  Clif bars  
Google Certified Innovators  
Apple Distinguished Educators  
Dr. Chris Emdin (09:53)  
TED talk  
Cogens  
For White Folks Who Teach in the 'Hood (and for the rest of y'all too)  

Dr. Lindsay Portnoy - start of interview (14:24)  Psychographics (15:00)  
"Will your spreadsheets remember you in ten years?"  
New York City Teaching Fellows  

What educators can learn from marketing and psychographics (16:34)  
Dr. Portnoy's dissertation (17:29)  Piaget (18:04)  
Types of questions that kids were asking were largely dependent on the content itself  
Slow trajectory of growth disproves ages & stages  

Interdisciplinary nature of design (20:20)  
Define learning (21:28)  
Symptoms v. Root Cause (23:24)  
Formative assessment (24:45)  
Empathy = taking perspective (25:42)  
Epistemology (26:57)  
Andrea Henkel, Quest to Learn  
AI & the future of learning (30:06)  
Research is formalized curiosity (32:09)  Zora Neale Hurston  

Design & formative assessment are iterative (33:20)  Effort versus Impact matrix  

HEARTS = Home, Educational Experience, Activities they engage in outside the classroom, Reasons for Learning, Transformative life experiences, Special Attributes  
Killer snails, cone snails / pain management properties (39:21)  
Killer snails, the edtech company (39:44)  
Contact Info for Dr. Linsday Portnoy: @Lportnoy, lindsayportnoy.com, l.portnoy@northeastern.edu (43:10)  
Take aways (43:38)  John Spencer video on divergent & convergent thinking  

Long May They Run
 Phish podcast with Trey talking about practice