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Test Early, Test Often: The Power of Qualitative Data
  • 16/10/2014
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Test Early, Test Often: The Power of Qualitative Data

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Descripción de Test Early, Test Often: The Power of Qualitative Data

Leslie Bradshaw, Managing Partner at Made by Many NY, talks about how they capture and use both qualitative and quantitative data to make key product decisions, like what features to build. She talks about finding insights in behavioral patterns, and using something as simple as a pencil and paper to prototype an idea. She also talks about developing yourself as a thought leader through content marketing to win bigger clients and higher-caliber work. Show Notes: Leslie Bradshaw Made by Many NY Flinto Marvel Keynote Cartwheel (Target) NewsCred Contently Visual.ly Intro Song by Alex Koch of Digital Dust Studios Outro Song: Hannah Epperson - "Brother"

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marketing tech web sales data startups research quantitative prototyping qualitative thought leader feature development

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